Cecilia de RafaelProducciones
Half a century looking after our own image taught us the craft. We now put it at the service of other brands: film, advertising, web and the digital groundwork that holds it all up.
See the servicesAudiovisual production
Brand film: the long piece that says who you are, not the one that shows the product. Script, shoot, direction and edit under one roof.
- Script and direction
- 35mm and digital shooting
- Edit and colour
- Music and sound
Advertising spots
Ads built for the format they will play in, and for the second where they have to land. From twenty seconds on television to six in vertical.
- Television and cinema
- Social and vertical
- In-store
- Versions and cutdowns
Web projects
Websites and online stores end to end: design, development, catalogue and checkout. We built this very site, and it is the best example we can show.
- Design and development
- E-commerce
- Catalogue and content
- Analytics and performance
Infrastructure & digital operations
Servers, deployments, backups and continuity. The part nobody sees, and the one that decides whether everything else holds up on campaign day.
- Servers and deployment
- Backups and recovery
- Security and compliance
- Ongoing maintenance
Digital presence strategy
Where a brand needs to be, in which voice and with what means. Counsel through the year, not a report that gets filed and never reopened.
- Audit and plan
- Voice and content
- Media and campaigns
- Tracking and measurement
People, not a platform
Behind each of these services there is a team that has been doing this for years — and that keeps up with what changes every month.
Videographers
Camera, light, direction and edit. People who shoot rather than subcontract: everything you see on this page is theirs.
Marketing
A team on top of what moves: new formats, new channels and the tools that turn up every season.
Systems & engineering
High-level engineering and systems integration: stores, warehouses, invoicing and whatever else needs to talk to each other.
Four steps
Listen
What you need, by when, and on what budget. No proposal until we understand it.
Propose
A concrete idea with its schedule and a closed cost. No small print.
Produce
We shoot, build or deploy. With a single point of contact throughout.
Stay
Delivery is not the end: maintenance, versions and whatever comes next.
Made from the inside
We are not an agency that learned about brands from the outside. Cecilia de Rafael has been building one since 1976: its campaigns, its catalogues, its films, its store. We know what it costs to sustain an image over time, because we sustain our own.
Everything on this page is proof of it: the films, the site you are reading them on, and the servers that serve them. All in house.
Tell us about your project
Write to us with what you have in mind — a film, a campaign, a site, or just the doubt about where to start.
Get in touch